COOKIE POLICY

(Extended Information on the Use of Cookies)

What are Cookies? Cookies are small text files that the sites visited by users send to their terminals, where they are stored to be re-transmitted to the same sites during subsequent visits.

Cookies used by this site This site is hosted on the Google Sites platform. It uses technical cookies strictly necessary for the proper functioning of the pages, anonymized analytical cookies, and third-party cookies to integrate external features. Our site has been configured following the "Privacy by Design" principle to minimize data collection.

1. Technical Cookies (Strictly Necessary) These are essential for the proper functioning of the site. They include cookies set by the Google Sites platform to manage navigation, security, and display preferences. Prior user consent is not required for these cookies.

2. Analytical and Statistical Cookies (Anonymized) To understand the site's traffic volumes, we use Google Analytics 4 (GA4). We have chosen to configure this tool by applying the maximum possible restrictions to protect our visitors' privacy:

• Zero Profiling: We have manually disabled Google Signals, the collection of demographic and interest data, and any advertising remarketing features.

• No Granular Tracking: The system does not record the specific device model or the exact geographical location of the user.

• Native Anonymization: The IP address is anonymized at the source. In addition, automatic filters ("Data Redaction") proactively delete any email address or personal data mistakenly entered in URLs. This data is collected exclusively in aggregate form.

3. Third-Party Cookies (External Services and Advertising) This site integrates external services that may set their own cookies. The site owner does not have direct access to the personal data collected by these cookies. Specifically, the following are used:

• YouTube (Google Ireland Ltd): The site embeds videos hosted on YouTube. When a video is played, YouTube may install cookies to collect viewing statistics and user preferences.

  • Google/YouTube Privacy Policy

• Calendly (Calendly LLC): The embedded booking module uses cookies to manage the booking session and remember the data entered by the user. 

  • Calendly Privacy Policy

• Google Ads (Advertising and Attribution): To evaluate the Return on Investment (ROI) of our advertising campaigns, GA4 communicates with Google Ads in a strictly aggregated form. If the user accesses the site through an ad, the system detects an encrypted parameter associated with the URL (e.g., gclid or wbraid) that serves solely to communicate that an anonymous click generated an interaction, without direct profiling of the individual user.

How to Disable Cookies Users can manage their cookie preferences directly through their browser settings. However, disabling all cookies may compromise the functioning of some parts of the site (e.g., viewing the video or the calendar).

• Manage cookie on Chrome

• Manage cookie on Firefox

• Manage cookie on Safari

Details of Installed Cookies

Below is the list of the main third-party cookies that may be installed during navigation on this site, with their relative purpose and typical duration.

1. YouTube (Video) Service necessary for viewing the video demo.

• Name: VISITOR_INFO1_LIVE

• Purpose: Estimates the user's bandwidth on pages with integrated YouTube videos.

• Duration: 6 months.

• Name: YSC

• Purpose: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

• Duration: Session (deleted when the browser is closed).

• Name: PREF

• Purpose: Stores user preferences (e.g., volume, video quality).

• Duration: 8 months.

2. Calendly (Bookings) Service necessary to schedule an appointment.

• Name: __cf_bm

• Purpose: Cloudflare security cookie used to distinguish human users from bots.

• Duration: 30 minutes.

• Name: OptanonConsent

• Purpose: Manages the cookie consent status within the Calendly widget.

• Duration: 1 year.

3. Google Ads (Advertising) Service used for conversion tracking.

• Name: _gcl_au

• Purpose: Used by Google AdSense/Ads to experiment with advertisement efficiency across websites using their services.

• Duration: 3 months.

4. Statistical Analysis (Google Analytics 4)

• Name: _ga and _ga_[PropertyCode]

• Purpose: Registers a random Client ID (alphanumeric) used exclusively to generate aggregate statistical data on how the visitor uses the site, without personal identification.

• Duration: 2 months (reduced expiration for privacy protection).

Last updated: May 2, 2026